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One Day of Filming, 30 Days of Posts: The System Behind a 1.3M-Follower Creator
The Set Editorial · Tue Sep 15 2026
Most artists post when they feel like it, then go silent the week their song drops. One of Instagram's most influential filmmakers makes a month of posts in a single day. Here's his system, rebuilt for musicians.
Most artists make content the same way. Wake up, scroll, see what is trending, maybe film something, maybe not. Post when it feels ready. Then a song drops and there is nothing to post.
That is not a talent problem. It is a system problem. The artists who post every day are not more creative than you. They just decided ahead of time when they write, when they film and when they edit.
This guide is adapted from filmmaker Adrian Per's system for filming a month of content in one day. Per has spent more than 15 years making music videos and national commercials, has 1.3 million followers on Instagram, and teaches his full process at Content College. We rebuilt it for musicians. Watch the original breakdown: This is your new content strategy.
https://www.youtube.com/watch?v=G_DISJzd1MY
Give every job its own day
Split your content work into four blocks:
- Writing: ideas, scripts and a shot list
- Filming: only filming
- Editing: only editing
- Posting: scheduling posts and answering fans
Put your filming day on the calendar and treat it like a paid session you can't miss. Same day every week or every month. Everything else moves around it.
When you try to write and film on the same day, you do both badly. Your brain doesn't switch that fast. Stay in one lane until the block is done, and the work gets easier as the day goes on.
Write everything before you film
The hardest part of content is showing up to film with no plan. So don't.
On your writing day, pick the song you are pushing this month and write out 20 to 30 short videos around it:
- The hook, performed straight to camera
- The story behind one line
- How the beat was made
- Three wrong takes, then the right one
- Where you wrote it
- You answering a fan's comment
For each one, write down what you say and how it looks. Sitting or standing. Close up or wide. In the studio, in the car or outside. That list is your shot list. On filming day you are not making creative decisions. You are checking boxes.
Film by setup, not by order
What slows a shoot down is not the filming. It is tearing down and rebuilding. Moving lights, swapping lenses, going inside, outside, then back inside.
So look at your shot list and group everything that uses the same spot. Film all the studio videos back to back, even if they are about different songs. Then all the car videos. Then everything outside.
It feels strange at first to jump between topics. Your shot list keeps you on track, so nothing gets missed.
Write two hooks for every video
The first two seconds decide if someone keeps watching. (We break this down in one song, two hooks.) So for every video, write two different openings. Same video underneath, different way in.
Film both hooks back to back, then the rest of the video once. In the edit, you get two posts out of one idea.
Edit in one block, post a little every day
Edit everything in one sitting. Add captions to every clip, since most people watch with the sound off. Say or show the song name in every video.
Schedule one post a day. Post Hook A of a video one week and Hook B the next. Most of your followers never saw the first one anyway, so it reaches new people.
The short version
Pick your filming day and protect it. Need help planning the rest of your week? Read time blocking for artists. Write everything first. Group your shots by setup. Film two hooks for every video. Edit in one block, then post daily. Do it again next month.
VIP artists on The Set get this done for them: we write the scripts, shoot two months of content in four days, and edit it all. See VIP, or book a one-time videographer and photographer.
Questions
How many videos can you film in one day as an artist?
With a written shot list and videos grouped by setup, 20 to 30 short videos in a day is realistic. Filming two hooks per video turns that into 40 to 60 posts.
What should musicians post every day?
Mix performance clips of the hook, the story behind a line, behind-the-scenes studio moments, and replies to fan comments. See our guide to [two hooks per video](/blog/one-song-two-hooks-get-twice-the-posts).
Is it bad to post the same video twice?
No, if you change the first few seconds and space them about a week apart. Most followers don't see every post, so the second version reaches new people.