The label that's not a label

Everything a label does for independent artists, with none of what a label takes. Your page, distribution, your store, the School and daily music industry news.

Artists on The Set

• Yardy Boy · Los Angeles · Melodic Punk Rap

Latest articles

• Playlist Push Wants $285 to "Consider" Your Song. Nobody Tells You That's the Whole Deal.: It's not a bot scam, but paying doesn't buy you a placement. It buys you a shot, and the results people report are all over the map.
• He Teased a Song on TikTok for 10 Days. It Hit 200 Million Streams and a Sony Deal.: Five years of gigging got him nowhere. Ten days of teasing one TikTok clip got him a Sony deal and 200 million streams.
• Pitchfork Just Gave Its First 0/10 in 19 Years. The Reason Should Scare Every Artist Using AI.: Pitchfork hadn't given a zero since 2007. Then an AI album showed up, and the backlash exposed exactly what independent artists should be worried about.
• Fantano Gave Nine Vicious a 0/10. Every Underground Artist Should Read Why.: The internet's busiest music nerd gave Nine Vicious a zero. The review is brutal, but it doubles as a checklist of mistakes every independent artist can avoid.
• 5 Real Opportunities Open Right Now for Independent Artists (No Label Required): Five real deadlines, five real payouts, zero label required. Here's exactly what's open right now and how to actually get picked.
• Royal and OneOf Collapsed. A New $435 Million Machine Is Quietly Funding Independent Artists Instead.: Fans stopped buying royalty shares. A $435 million wave of fintech money quietly picked up where they left off.